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Websites of Cellular Companies  

 

A website represents the company's image and acts as a bond between its customers and the company. The major players of Pakistani's cellular industry are now converging upon a similar set of services like zero line rent or increased validity of your pre-paid card. Their sites also confirms this idea as all of them are built on nearly similar sort of lines. A quick and brief review of Pakistan's cellular companies' websites is presented in this article:

Mobilink:

URL: www.mobilinkgsm.com
Usability: 8/10
Appearance: 7/10
Performance: 8/10

Mobilink provides its users two versions of its site, html and flash. Users having low bandwidth can view the html version instead of viewing the flash version which takes quite a while to load on dialup. Once loaded, the flash version looks quite dull at the start but the colors start filling up once you move your mouse over the links. But it seems that flash version is there for the sake of it and doesn't actually bring up some innovation, a trademark of flash websites all around the world.

Warid

URL: www.waridtel.com
Usability: 5/10
Appearance: 7/10
Performance: 6/10

It seems like that the site is still in experimental phase. The site requires some re-considerations to improve usability. Normal users usually find it difficult to locate the tariffs of different packages which are especially important for the newest company in the cellular market. Also, the javascript menus need some attention as they take quite some time to load and give errors on mozilla firefox browser. Good points include: Seasonal offers like Basant ringtones or caricatures of some famous cricketers.

Ufone:

URL: www.ufone.com
Usability: 7/10
Appearance: 9/10
Performance: 8/10

The animation at the top takes quite a while to load specially on dialups. But the important thing is that it does not halt the information on the page to appear. Over all the information is nicely placed and does not confuse the user too much. One thing noticeable is lack of explanation in certain cases where it looks like that the user is supposed to visit these pages only if he knows what they're about. And the popup banner at the start is turn off and it wont be serving them anymore with all the popup blockers Google bar or Mozilla Firefox have to offer.

Paktel:

URL: www.paktel.com
Usability: 7/10
Appearance: 8/10
Performance: 7/10

Paktel claims its site to be the most comprehensive of all. Well it's true that they have placed everything that a user would like to know. But the music starting at the star could become annoying to some especially with the fact that it won't stop when you click the stop button if the site is still loading. Overall the information is comprehensive and is categorized nicely in the menu. But again, popups are dying their death now, they also need to get rid of them.


Telenor

URL: www.telenor.com.pk
Usability: 8/10
Appearance: 7/10
Performance: 8/10

Telenor's site is very basic and simple. But often it's a nice idea to keep things simple for the sake of user's convenience. They do offer services like setting up your GPRS and MMS from the site. So the website has all the necessary information. Telenor's website is the only one which does not provide Web-to-SMS feature to site visitors.


djuice

URL: www.djuice.com.pk
Usability: 7/10
Appearance: 8/10
Performance: 7/10



Telenor recently launched its new product with the name of Djuice. This product has a fully associated website focusing specifically on Djuice features. Since the package is targeting younger generations, the site is also designed with similar considerations. Overall, the site is nicely branded representing the product in its true colors.


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