Although the IT & Telecom revolution
arrived late in Pakistan, it has
changed many things at a swift rateboth
in urban and rural areas. The introduction
of WLL also made it possible to
make many of the rural areas 'connected'
as compared to 'disconnected' in
past. It's implications in the big
cities of the country is also bringing
noticeable results but the main
aim was to pass on the telecom revolution
to the rural population.
What happened was
that, immediately after the introduction
of WLL services in some parts of
country, it apparently became a
'replacement' of cellular services;
and in some cases it sure was the
replacement.
The cellular industry
of Pakistan started with AMPS technology
when Paktel and Instaphone introduced
cellular services. Then along with
it came the GSM technology with
Mobilink becoming the first GSM
service provider of the country.
It was more over like a big bang
for metropolitan cities of Pakistan
but started with a 'status symbol'
kind of thing. Every body thought
it was the best technology or the
best that could happen.
The expensive call
rates and mobile sets resulted in
the stress on the GSM word during
conversations very evident in those
days. Then Nokia 3310 became the
dream of everyone. But as we know
revolutions don't leave anything
unchanged and now we can see there
are five GSM operators in Pakistan.
With the arrival of GSM, the attitude
of people changed as only the very
rich had the mobiles. The expensive
call rates and mobile sets resulted
in the stress on the GSM word during
conversations very evident in those
days. Then Nokia 3310 became the
dream of everyone. But as we know
revolutions don't leave anything
unchanged and now we can see there
are five GSM operators in Pakistan
- Mobilink, Ufone, Paktel, Warid
and Telenor. In this current scene
of tough competition, Mobilink is
already enjoying the lion's share
with some subscribers from the good
old days. The race to get more and
more subscribers and offering the
most attractive features has now
even enabled the not-so-rich Pakistani
society to get mobile connections.
According to unconfirmed sources,
Pakistan has over 10.5 Million cell
phone users. The pace of our cellular
industry's growth is evident from
the fact that cellular explosion
occurred on 3 June 2003 when the
figure reached 2,200,000 from a
mere 50,000 in January 1995 and
today these figures seem nothing
when we compare them with the latest
statistics.
And then came the
hammer's blow to the cellular operators
when WLL popped up and not just
as an alternative to 'land lined'
telephony but to actually dare the
cellular service providers.
On December 20,
2004 a press release announced that
TeleCard Limited has become Pakistan's
first Wireless Local Loop (WLL)
operator in the post-deregulation
regime. TeleCard introduced with
the help of PTA an advanced CDMA
Technology based wireless telephony
service. Initially, it was only
for commercial public call services
but
within few months it also offered
wire-free prepaid phone connections
for domestic use. Being a private
company, TeleCard in other words
launched something that even the
government owned PTCL was not offering
at that time as they launched their
WLL service quite late. Many analysts
took it as the end of cellular and
land lined telephony as if everybody
would start using WLL.
January 19, 2005
brought another name in the forefront
of Pakistan's telecom scene when
GO CDMA launched in Karachi. The
aggressive marketing directly hitting
the monopoly operator and traditional
means of communication was seen
by the new WLL player and hence
introduced an attractive way of
connectivity with both Internet
and telephony at fractions of Rupee
per minute. It was the day when
many things dawned upon the Pakistani
telecom market and forced the cellular
operators to strike back as it was
an apparent threat to their corporate
interests.
The cellular operators
had been criticizing the way WLL
operators were taking the 'limited
mobility' concept for quite some
time. Cellular operators had to
go to the regulator to safeguard
their interests as they paid millions
of dollars as license fees and were
expecting their piece of cake out
of Pakistan's wireless pie. PTA
listened to both WLL and cellular
players and cleared the concept
of 'limited mobility' by issuing
a determination on this. According
to PTA this determination provides,
exhibits the real spirit of the
Telecommunication Deregulation Policy
2003, which says that LL licensees
who opt for wireless solutions may
provide limited mobility within
a cell, but not beyond local call
charging radius. No inter-cell handovers
and roaming to other networks will
be allowed.
Let
me give some technical overview
of WLL as people sometimes misunderstand
and take both WLL and CDMA as the
same thing, whereas, CDMA is one
of the way to implement WLL.
WLL
Wireless local loop (WLL), also
called radio in the loop (RITL)
or fixed-radio access (FRA), is
the use of wireless connection as
the last mile for delivering plain
old telephone service (POTS) to
customers. A Wireless Local Loop
is a system that connects subscribers
to the public switched telephone
network (PSTN) using radio signals
as a substitute for copper for all
or part of the connection between
the subscriber and the switch. This
includes cordless access systems,
proprietary fixed radio access,
and fixed cellular systems.
CDMA
CDMA, one of the three wireless
telephone transmission technologies,
takes an entirely different approach
from GSM and the similar TDMA. CDMA,
after digitizing data, spreads it
out over the entire bandwidth it
has available. Multiple calls are
overlaid over each other on the
channel, with each assigned a unique
sequence code. CDMA claims superiority
over TDMA in terms of quality, capacity
and security.
Where's
the difference?
In general, CDMA Mobile refers to
full mobility with handoffs across
cells and CDMA WLL refers to Fixed
Wireless with restricted or limited
handoffs across cells. Although,
there can be differences in the
choice of the switching systems
employed by the operators, there
is no difference on the radio side.
The WLL CDMA systems are differentiated
by the type of subscribers (mobile
or fixed) and the limited mobility
of CDMA WLL system.
Limited
Mobility?
Limited Mobility is an application/procedure
by which the Service Provider restricts
mobility of wireless subscribers
to within the Local Area, i.e. Short
Distance Charging Area (SDCA), in
which the subscriber is registered.
In other words, limited mobility
means “providing Wireless Local
Loop Service within a single charging
area.” A single charging area could
be a small town or a big cosmopolitan
city. The number of cells to provide
coverage within the charging area
would depend on the size of the
charging area.
Future
As Diallog just launched and came
into the WLL scene, WorldCall, GO
CDMA and PTCL's Vfone already in
the market; many more are expected
to come soon. Burraq Telecom is
also going to launch their WLL soon
as their widely appreciated 'Combo'
card just got launched with a surprise
to the industry. Warid already has
a WLL license and in future other
cellular operators may also acquire
licenses and jump into this field.
In this way, they will have an upper
hand on other WLL companies as they
would have less cost involved in
the expansion of their CDMA network
by using already installed towers.
One thing is sure - the future is
of wireless services. As the competition
is tough, let's see who wins the
race. Afterall every company that
paid huge license fee needs business
and foresaw 'something' in this
industry while entering into it.
Let's hope for the best and see
what happens next.