In an ambitious move Telenor Pakistan launched djuice a highly competitive package next to octane of Mobilink that created hype among Pakistani youth in February. The suspense of Pakistan's cellular users ended on 14th of March when Telenor's Chief Marketing Officer Bjorn Taale Sandberg proudly announced the launch of djuice - a new value-packed mobile subscription for young people. Bjorn called djuice “the prepaid connection to fun” for the 15-30 year olds and said that djuice will give Pakistani youth the strongest reason yet to use and own a mobile phone. Addressing a large gathering of media people, top executives, and opinion makers from the fashion and music industries, Bjorn further added “djuice is immensely popular internationally and has a following of over 8 million subscribers worldwide.”

According to Amina Sohail (djuice project manager), djuice pricing is also designed with the youth in mind. You can stay in touch with your favorite people at very good rates, and enjoy an unrivaled offer on messaging. With djuice you can MMS to all operators everywhere and SMS anyone, anywhere, at unbeatable rates.