Dominick Keenaghan, President of show organizers, INSIGHTS, orchestrated MECC 2006 to include 2 day, multi-track Conference, supporting tutorials and workshops, a state-of-the-art exhibition and a series of show-enriching activities such as a call centre site visit and a gala regional awards dinner. "According to our research, the total number of call centre seats in the region is growing at over thirty percent per annum at present, but even higher growth is being seen in the outsourcing sector” he further added.

IP Telephony in the region is growing despite the ''anti-IP” regulations, and a lack of general awareness. Growth is multi-faceted including migration strategies for existing PBXs, campus-wide IP-PBXs, IP Centrex, Peer to Peer Voice over IP (P2P VoIP) and multi-modal communications. A host of companies at MECC 2006 such as Cisco Systems, Cosmocom, Vertical Communications, Future Technology (AVAYA Business Gold Partners), and Scientechnic ZRG displayed their latest solutions which revolved around automatic speech recognition in both English and Arabic, customer relationship management and call centre workforce optimization. Other participants included Etisalat Contact Centre, Cupola Teleservices, DATEL, Emerging Technologies, Altitude Software, Witness Systems and Globitel.

As Theme sponsor (Contact Centers) of this conference, Avaya demonstrated its Award Winning Contact Center technologies in association with their Gold Business Partner (Future Technology). Key descriptions were how to define your customer strategy, balance cost reduction, generate revenue and deliver quality service consistently.

Cisco Systems, which participated as the Conference sponsor at the Middle East Contact Centre (MECC) conference has implemented Internet Protocol Contact Centre (IPCC) and IP Communications solutions at Mobily (Etihad Etisalat Company), a leading GSM mobile operator and the first 3G-licenced operator in Saudi Arabia as well as Warid Telecom in Pakistan.