Q: Why did Warid Telecom
select Pakistan for such a big investment?
A: The Abu Dhabi
Group has substantial investments
in Pakistan, primarily in the financial
services sector. They own the sixth
largest bank in Pakistan and the
fastest growing, number one private
sector bank. This is namely Bank
Alfalah which was acquired by the
group in 1997 when it had just 3
branches and the Government privatized
it. Today, they have over 80 branches
in Pakistan and they have grown
from a staff of 400 people to over
4000 Employees. The other investment
is United Bank Limited. UBL is the
third largest bank in Pakistan.
When the government privatized 51%
of its shares, our group joined
hands
with a U.K. based group and jointly
acquired 51% shares of United Bank.
Abu
Dhabi Group felt the need to diversify
their investment portfolio in Pakistan
primarily because of the huge potential
that they saw in the telecommunications
sector. If you look at Pakistan
you will see that the country has
an enormous
population with a low teledensity
level. You are then able to envision
the potential.
When
Warid applied for a license and
the Government of Pakistan
had announced its program, the teledensity
at the time was below 3%. Imagine
the potential of a country which
has been around for 55 years and
has low levels of fixed telephony,
a very large population and limited
activity in mobile telephony. You
can soon see that there is great
opportunity to do something. This
was one of the reasons the Abu Dhabi
Group chose to diversify and invest
in the telecommunications sector
in Pakistan.
Q:
Are things going on as expected
by you?
A: We have done
better than our own expectations,
We had launched our services on
the 23rd May 2005, from 28 cities
with the network capacity of 1.5
million customer base and we have
reached our 1 million active user
customer base on the 10th August
2005 which is less than three months.
Q:
How do you find Warid Telecom different
from
Mobilink where you served for 12
years?
A: It is not correct to
compare Mobilink and Warid Telecom
because Mobilink is in market for
12 years
Whereas Warid has just landed. I
think it would be fair for Warid
to spend few years in this market
and then comparison can probably
be done.
Q:
How did you enter into telecom industry
and selected it as your career?
A: I joined Mobilink as
the financial controller in November
1993, at that time it was not expected
that telecom sector will grow to
this level. Paktel and Instaphone
were the only operators on Amps
technology and Mobilink was first
to introduce GSM technology in Pakistan.
Q:
Warid Telecom also has LDI license,
when are you starting your LDI services?
A: We had taken LDI and
limited frequency WLL licences as
well, and our sister concern Wateen
Telecom is taking care of these
operations. Our LDI service is already
operational under Wateen Telecom
and providing service to Warid GSM
for our needs.
Q:
Would you like to mention your technology
partners? (vendors etc.)
A: Ericsson is our preferred
business partner for providing complete
“turnkey state of the art” GSM network.
We have chosen Ericsson as it is
world's leading GSM supplier with
almost 40% market share and world's
most widely deployed mobile standards.
Ericsson is helping us not only
in network rollout but also in other
professional services like operations
assistance and network maintenance.
Q:
How do you see your competition
with the newcomers & the old
players? Is it a tough competition?
A: All the players will
be competing with one another each
having its own strength and weaknesses.
The market positioning is extremely
dynamic. Under these circumstances
quality of service, marketing strategies,
pricing, promotions and brand loyalties
all will interplay and have their
individual impact. Collectively
whoever masters this set of strategies
and is able to develop a synergy
will be our greatest competitor.
In my opinion, the market is large
enough for all of us to have our
share and survive.
Warid plans to follow the internationally
recognized quality of service benchmarks
in maintenance of its GSM network.
In terms of services we are maintaining
our edge in bringing the most advanced
and innovative features to our valued
customers and in being the trend
setters. Our first priority is to
provide best quality services of
voice telephony and short messaging
(SMS). Our services are available
on all motorways and other major
highways from the first day of operations.
Q:
PTCL has been privatized and acquired
by Etisalat, UAE. How do you see
the telecom scene of Pakistan as
new things are happening now?
A: It will definitely enhance
the competition and Telecom sector
will see more growth and at a faster
pace.
Q:
Do you think there is an HR crisis
in the telecom sector as jobs
are being created but there
is shortage of real skilled people?
How do you respond to that?
A: In the field of telecommunications,
Warid is a new entrant. However
we have been able to attract rich
human resource capital from Pakistan
and abroad covering a broad spectrum
of telcos both from the vendors
and operators sides.
Yes,
today there is a gap between demand
and supply and an urgent need for
all of us to work to bridge this
today and for future requirements.
Q:
There are five GSM options in the
country; what is Warid Telecom's
uniqueness?
A: In this competitive
market of five GSM operators it
is best quality at competitive rates.
We are building a base of satisfied
customers and this customer base
will help us expand. Warid Telecom
has the advantage of starting from
a brand new network from day one
to support our customers. Warid
has been the first to introduce
a series of new features for the
users and these are gaining tremendous
popularity among the users, these
are:
Zero line rent post paid
30 second billing
Lowest and very attractive international
dialing rates
Friends and family service.
Q: Telenor Pakistan showed
'sportsman spirit' by publicly welcoming
Warid Telecom. Don't you think other
GSM players should also have welcomed
you?
A: These things are in
the company culture and are corporate
decisions, we can not say what the
competitor should do. However, we
appreciated Telenor's gesture by
reciprocating through a press advertisement,
thanking them.
Q: Frankly, which one is
your main competitor? Mobilink or
Telenor?
A: All the players will
be competing with each other. Besides
Mobilink and Telenor one can not
ignore Ufone and Paktel as well,
all six players are competing with
each other and in my opinion there
is enough pie for all of us to survive.
Q:
Besides Warid Telecom, which GSM
company do you think comes at the
top when we talk about Quality of
Service (QoS)?
A: All the operators are
enhancing their networks, since
the competition is increasing its
important for all of us to focus
on the quality of service.
At this moment, I am not in position
to rate the best operator. I think
it is for the customers/users to
decide.
Q:
What are your plans for the next
6 months?
A: We are launching Phase
II by November 2005, we will add
more than 90 cities to our network
with the capacity for approximately
1.8 million subscribers.
Q:
Tell us something about your personal
life? How is Hamid Farooq as a person?
Anything to share?
A: I completed my accounting
training in 1985 and later did my
MBA from abroad. I worked for over
10 years with
Mobilink as Executive Vice President
and Chief Financial Officer. I had
the advisory role to the company
President, as well as, shadow task
managing for the President. Prior
to
that had worked with Canadian Occidental
Petroleum Ltd
(COPL) as Chief Accountant &
Administrator, Petro Canada (Pakistan)
Inc. as Chief Accountant and DHL
Pakistan Limited/TCS as Country
Finance Manager. In addition to
that I have also participated in
various seminars and workshops on
the various national and international
forums. I have also been a speaker
in some of these conferences.
I
am married and have three children.
Whenever I have spare time though
it's a seldom treat, but whenever
I get it, I like to pend it with
my family and also like to sit,
relax and smoke a cigar in peace.
Occasionally, I play golf as well.
Q:
We wish Warid Telecom best of luck
for the future! Thanks a lot for
your precious time.
A: Thank you.